Be a Product of your MLM Product

Become a product of your product. How many of us heard this line preached to us in our MLM business by leaders in the industry.

I have heard this many years ago and you know what it is still relevant today if you want to find success with your business.

In this short video I break down what this means and why it is still relevant.

Video: The Change Agent in MLM

A Video a day could bring dollars to your MLM business

The MLM (Multi-Level Marketing) world is changing and the race now is not only for those who can endure. The race may now be rigged in favor of those who have the courage to get out ahead of the rapid and inevitable changes being forecast.

Bob Reina CEO of Talk Fusion, one of the leading MLM companies in video marketing tools, stated that; "The key to creating wealth is to find out where the masses are going and get there first".

It is difficult not to agree with him when the obvious changes in customer attitudes are staring us right in the face. People want visual and they want it instantly.

If this is true it endorses the argument that "video" is definitely a change agent in the future of MLM. The obvious reason being that most if not all MLM companies and their partnering associates now do a large percentage of their marketing online.

Take your MLM business to the nest level by adding video 

It is no wonder that many of the leaders in the industry are persuading their teams to get out of their comfort zone and start doing videos. They are being encouraged to Get out and engage their online audience "face to face" via videos. 

Videos appear much more interactive and people are more inclined to take the time to watch them. From mere observation I can attest to the fact that on the Facebook pages that I observe, posts with video attached out perform every other post by about eighty to ninety percent. Besides being viewed more they are also "liked" and commented on twice as much as any other posts.

Though I have been in MLM for many years I have never considered doing video before. The truth is I never had the courage until I encounter Vincent Ortega Jr one of the Co Founders of Internet Lifestyle Network and listened to what he had to say about what video did for his online business.

His word's give me the courage to start doing videos and also convinced me, about the value of video for my MLM business. 

Now I do a video everyday and am committed to doing one everyday for one hundred days.

I must admit that doing a video everyday builds your confidence, and any fear you had about being on camera begins to dissipate. 

Video and MLM the perfect synergy

The die is cast and it appears that video is definitely written into the future of Multi-level Marketing. whether we decide to participate or not is up to us. 

Adding video to your arsenal of marketing tools is not that difficult. Getting out and actually doing it may be the hardest step. Once that hurdle is crossed, doing the videos consistently is the next challenge. This is where individual will is required, because no one can actually sit in front of the camera and do your videos for you.

There is a "method to the madness" of doing one video daily. I believe that if it is done daily, then it becomes a habit and a natural part of our business activities.  

I feel certain that the quality of my videos will improve over time. We can only know our strengths and weaknesses by taking action. Taking action is the first step, consistent action will in time reap the desired rewards.

Two weeks ago I have never done and published a public video. Today I did my 13th video and each day my confidence is growing as I move closer to achieving my goal of doing one hundred videos.

Now that I am actually doing it, I feel sure that anyone with the will and courage can do the same too.

Here is my latest video published today to YouTube:

MLM Can Overwhelm You. The Importance of Staying Focus

I must admit that I am no MLM (Multi- Level Marketing) expert or guru. Nor am I aspiring to become thus. Whatever I blog about regarding this subject comes mainly from my day to day experience with building my own MLM business.

Yes! I do appreciate the MLM model of business very much. That I have confessed to often enough both on and offline. Therefore, when I bolg about different aspects of building an MLM business I strive to share my own honest and objective opinion based on what I have experienced.

If you have been around the industry long enough and have used the internet as a means of reaching prospect and customers, who are interested in what you promote, then you understand the importance of having an undivided focus.

Have you ever felt overwhelmed by all the information coming at you via your inbox or social sites such as Facebook, Google+ and Twitter? Are you bombarded daily with invitations to join one MLM business after another?

We are without a doubt living in an age of  "hyper information" or some would say information overload. The question is how do we maintain a single-mindedness of focus in the face of this seemingly unavoidable intrusion?

In my early days of MLM online I found it difficult to stay focus and became prey to every new shiny business that captured my imagination. Before very long I was inundated with more information than I could logically process or filter. Fortunately for me I found a mentor who taught me that lack of focus is one of the main reasons why people never succeeded in marketing online.

He stressed the need to stay focus on the business you are invested in and promoting. In the face of all the shiny new daily start-ups online, this is obviously difficult for most of us. I know this because just in the last forty-eight hours I was contacted and invited to join about six new opportunities both by long time acquaintances and a few new ones. I therefore, ask the question; how do we reconcile this and remain focus on our present business?

My only suggestion would be this gem of wisdom shared by Bob Reina the CEO of Talk Fusion. His advise to associates is that we give our business at least one year of unobstructed focus and attention. He advise that we use the system provided by the company as a guide to building our business. He argues that if this is done, coupled with giving at least seven (7) to ten (10) hours weekly to building our Talk Fusion business, by the end of the first year we would not want to quit.

Listen to Bob Reina in his own words:

                                                      Talk Fusion CEO Bob Reina

The obvious reason being that with consistent effort and focus on your business you stand a greater chance of deriving the benefits you desire. You begin to see a greater likelihood of achieving your goals and dreams. This of course would motivate and encourage you to stay the course.

Bob Reina's advise therefore, seem to be a practical and sensible approach that anyone serious about building an MLM business can adopt. It is a principal that can be useful regardless of which company you are affiliated with.

Many people argue that we all need multiple streams of income and I agree to an extent. Even experts like Robert Kiyosaki weigh in on the importance and necessity of this. Ultimately I believe that choosing to have more than one means of earning an income is an individual choice.

What I think is necessary for succeeding in your MLM is to focus on building a solid foundation for one business before moving to others. That may be the easiest way to avoid becoming overwhelmed by having to cope with too many things at the same time.

When we feel inundated because we are pulled in too many directions simultaneously we lose focus and defeat sets in. When this occurs we are much more inclined to give up. This cause us to feel a sense of failure caused mainly by confusion.

To avoid this I suggest taking Bob Reina's advise and focus on one opportunity for at least one year. Allow it time to grow and develop. By doing this we give ourselves a better opportunity of experiencing progress and success. Which in turn would give us the drive and motivation we need to continue to build our business.

Most of all MLM like any other business need time and nurturing to develop and grow. If you believe all the hype about getting rich in one month then MLM is not for you. Any right thinking person will know that it is not possible to get rich overnight in any business MLM or otherwise.

To avoid being overwhelmed and losing focus on your goals and dreams make a commitment now to develop a "tunnel vision" approach to building your MLM business

5 Things We Love To Hate About MLM

The over exposed or even those not so exposed to MLM (Multi-Level Marketing) would understand the love hate relationship that many of us have with the industry. Those of us who have been around the business for a while come to love many things about it, but this does not absolve us from loving to hate some aspects of the business as well. Many would say "speak for yourself" and I will. Therefore I will take this opportunity to highlight five things I dislike or find downright annoying about MLM. I am certain that there are many more that can be added to this meagre list.

1. Attending the dreaded weekly MLM business opportunity meeting.

I know many of us find this especially annoying. Every "Tuesday" night having to dress up and show up with guest at the business meeting. Many people found this difficult because it simply did not fit in with their schedule and immediate commitments.

Thank to the internet this is rapidly changing. We can now all sit at home and attend online webinars and conference call in our Pyjamas with our coffee in hand. Some companies have gone so far as to work out a full ongoing schedule of daily meetings.

One company have found it useful to created an ongoing daily schedule so that anyone who choose to can attend any of at least five (5) opportunity meetings in as many as twenty (20) different languages, all from the comfort of their own home. This does not take away from those who choose to attend a live offline meeting if there is one schedule in their area. You now have the convenience of choosing to attend a live on or off line meeting.

Here is an example a of the A daily Webinar Scheule. All you need to do is scroll to the date and language of your choice hover your mouse and when the schedule drop down menu appears click on your desired time. You then can sign in as a guest at that time and join the live MLM business opportunity presentation right from the comfort of your home.

2. Being required to spend money over and over on MLM training and motivational material

Here again thanks to the internet this is a thing of the past for most "savvy" MLM business owners. Much of what is needed to build an MLM business comes with the business opportunity Start-up-kit. Most people today have some idea how to find free motivational material online and  many companies now host free online training webinars for their Associates.

3. Waiting to receive your MLM check at a given pay period.

Back in the old days of MLM many of us can remember waiting for the end of the month to collect our bonus and commission cheque. Which in many ways is not different from having a regular job and waiting for month end to be paid. If you are like me and live in the Caribbean this process could take up to three months. I can remember having to wait an extra 45 days after receiving my cheque and taking it to the bank. The bank nicely informed me that it is indeed a 45 day process to vet and clear such cheques.

Thankfully MLM companies have now found ways to pay their associates via debit cards and the process is much more efficient and people can have their earnings available to them in a much more reasonable time regardless of where they are in the world.

Even more phenomenal some MLM companies have led the way and created Compensation Plans that allow associates to get paid immediately on making a sale or achieving a bonus.

Here is a short video of one such Compensation Plan:

4. Listening to MLM associates boast about their commission and bonus cheques.

Have you ever seen those post on Facebook and other social sites with a photograph of a hand full of money claiming its their commission of X amount made in the last "two" days from their MLM business. Maybe you saw the ones that post huge snapshots of their commission page from their back office or payment processor detailing all the payments they have had over a given period.

They look something like this:

It all verges on annoyance and though I am not the one to speak of whether it is the correct or incorrect thing to do I am sure that many people find it distasteful. Many may even get turned off from MLM after being exposed to this seemingly common act perpetuated by those who persist in doing so across the internet.

5. My MLM is better than yours.

This is a very special one and thus must be made mention of. Many in the industry might have been guilty of this at one time or another.  Though on giving it some thought the stark pointlessness of such an argument becomes painfully obviously.

There can never be a useful argument about whether one MLM is better than the other since many people join the MLM of their choice for a variety of reasons. People look for what appeals to them about a given company; - the company's compensation plan, the product/s they market, availability and accessibility to that product, their connection to the people they are about to do business with among many other considerations.

In my case having been in the industry for some time, I choose to stay away from any MLM that market a physical product. This is simply due to my experience with the hassle of shipping products into the Caribbean. Marketing a product that the customer have immediate access to via the internet compliments my lifestyle and circumstances much more convenient than having to deal with shipping and handling along with other bureaucratic hurdles like customs and excise.

Does that make my company better than a company that market nutritional or luxury products, I doubt it. The individuals who chooses those companies would have done so because of reasons that suit their lifestyle and circumstances.

Those are the five immediate dislikes I can think about that I know many have harboured about MLM over the years. There are many more that can, have and will be mentioned as time passes since the MLM industry seem to do a relatively good job of generating continuous debate.