Would it be an oxymoron to say "Honest MLM"; what do you think?
According to The Free Online Dictionary, Oxymoron means - a rhetorical device or figure of speech in which contradictory or opposite words or concepts are combined for effect.
The consensus it seem, is that there can be no real honest way of presenting the MLM business. That is if your intention is to influence others to join your business. It is believed that without the hype, glitz and false promises many would not give MLM a second look.
I thought about this and concluded that this is not entirely true, considering the amount of available information about any subject that can be found online. Thanks to the internet, MLM like most things has become fair game for intense scrutiny because of the Google. Totally unlike the early days of the industry when only particular individuals had monopoly over the "inside scoop".
I therefore believe that it is now paramount that those of us within the industry realise the benefits of changing our attitudes to suit the changing business environment.
We live in a world of daily "whistle blowers" and "top secrets" leaks and businesses are in no way immune to this. When it comes to negative publicity MLM especially attracts its fair share of those intent on discrediting the industry and just hoping for another opportunity to say "I told you so".
With this knowledge at our disposal there should be a greater effort made towards openness and transparency when engaging others regarding our experiences with MLM. Especially if we seek to partner with them. It is only right that people have an honest account of what they are getting into. This allows them to make an educated decision on whether they wish to be involved or otherwise.
Individual MLM companies train there associates and market their company differently. If you seek to partner with a particular company ask as many questions as you can. Then let the answers to those questions be your guide when deciding whether to join that company or not.
Avoid being duped by the promise of wealth and easy money. If it is Free it probably would not make you any money. The only thing you can get from nothing is nothing.
This is precisely where much of the frustration with MLM begins. Anyone who tells you that by joining a business Free you will make money is only making a fool of you. Common sense says that this is not possible. It is as simple as that. If you are not prepared to invest money in a business you probably should not be in business. However, if you are serious about investing in an MLM business there are many online resources where you can find useful information about companies within the industry. NPros is one that I found very resourceful
Use common sense always when getting involved in the MLM industry or any business for that matter. Do your own due diligence. Learn about the industry, company and people you are attempting to partner with.
The internet we all know has dramatically changed our lives. Communicating and sharing information online is as common as interacting with members of your household. It begs the question; What benefit is there in divulging misleading information about something when that information is as easily accessible as Google.
We in the MLM industry should be asking ourselves hard questions about the way forward and how we present our business. Would it benefit us to use the old model of hyping and unrealistic false promises? Or! Would we see the greater long term benefit by giving a balance review of it based on our experience as MLM "insider"?
It has been my experience that when we speak honestly about something it resonates much better both with the listener and to us as well. When we deliberately spread misleading information or make something out to be what we know it really is not we feel bad about ourselves and any smart listener can detect this.
This goes both for people who speak well of MLM as a business model as well as those who are totally against the industry. Spreading misleading information whether to keep someone from getting into MLM or to get them to invest in your business is no different. Any smart person would detect whether you are lying because you are angry towards MLM or because you are trying to influence them to join your business.
"Honest MLM" does not have to be or feel like an oxymoron. An industry that earns Billions yearly has nothing to be ashamed about. Neither should it continue to be the butt of angry nay sayers jokes.
Whether you refer to your MLM as Network Marketing, Direct Selling, Distribution Marketing or Relationship Marketing makes no difference. We should not feel the need to white wash the industry with new names. We should strive to represent the industry in such a way that it rises to the respect it deserves for bringing financial security and rewards to the millions it has over the past 50 years.
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