Why Does The MLM Love Affair Persist Against All The Odds?

Is MLM (Multi-Level Marketing) an industry who's time has finally come? I put this question out there because even as more and more resistance, in the form of every know accusation, continue to be levelled against the industry it has somehow persisted.

There seem to be no getting rid of the continuing throngs of people who join the industry daily. The idea that so many people are duped and lured into something that bring them no satisfaction becomes highly questionable. Might it be that many who venture into the business are driven simply by their own desire to achieve more out of life for themselves and those they care about.

My own intrigue and fascination with MLM has taken many turns. Over the years I have come to understand many things about the industry some of which I find appealing. I suspect that the same could be said for many others who have participated in the business in one way or another over any length of time.

The convenience of being able to work from home has to be the single most appealing thing about Multi-Level Marketing for many who invest. Yet, statistics show that a large percentage of people who come into the industry fail to earn any substantial income. Could this be because we over complicate what is required to build a solid MLM business?

Most MLM businesses come with a simple built in system of how it should be build. These systems very much resemble the franchise concept. All you are required to do is duplicate the system and teach those who you recruit to do the same. How is it then, that some people succeed at applying this system and earning incomes they would never have imagined and others with the same system simply fail and give up?

The answer for the high failure rate may well be found in the myth "anyone can build this business" that has been perpetuated over the years. It may be more appropriate to conclude what I heard at a seminar more recently "MLM is for everyone but not everyone is for MLM". If this is true then herein lies the answer to why there is so much room at the "top",

Yet! the love affair persists and I am sure will continue to persist in these uncertain changing economic times. With the desire to earn more just to maintain one's basic lifestyle the search for an alternative form of income will continue to drive more and more people towards MLM. With its easy entrance into the industry, low investment and promises of earning an extra income the lure is almost irresistible to those seeking opportunity and financial advancement.

Whether there is a blueprint for building an MLM business and who will or will not build a solid business is anyone's guess. Robert Kiyosaki in his wisdom breaks down who might be the most suitable persons for MLM or in his words Network Marketing in the following video.

It may be worth the while to consider this bit of wisdom when deciding who to partner up with in your MLM. I have long come to accept that there are those who will see the value in MLM and those who never will.

Therefore we can only conclude that one of the main reasons why the industry persists 50 years and counting is because of those who see the value it has to offer. I suppose there will always be those who will continue to drive the industry and support it through whatever changes lie ahead.