"See you on the beaches of the world" ...Worn out MLM hype?

Me looking out at a breathtaking view on the Island of Carriacou

Is it time to take a hard look at what has become cliché in  MLM (Multi-Level Marketing)?

Telling someone who live on a Caribbean or Tropical Island "See you on the beaches of the world" is like telling an bird; "see you in a tree"

I live in the Caribbean on a tropical Island, yes! sun, sand and sea is a common experience that we live daily on one level or another.

Actually it was looking out of my window this morning that made me realise how hollow such a statement might be to many people who are in MLM and live on Tropical Islands.

I do not doubt that it may hold some motivation for someone who live in a different part of the world but to someone who live on a tropical Island there is no wow factor in such a statement.

Having access to some of the most beautiful beaches and experiencing them first hand is a privileged we enjoy and I must say I am grateful for. An MLM pitch that says: "See you on the beaches of the world", therefore, sound worn out and overuse to me. Maybe the statement had its hay day when the world was a "smaller place" and we lived much more remote lives secluded from each other.

In the early days of MLM, before the advent of the internet someone might have gone dreamy eyed after hearing such a statement. Today we live in an ever shrinking "global village" where there are less and less degrees of separation between us.

Many people have access to MLM and are starting their own business thanks to the internet. These people live scattered across the globe Tropical Islands included. Therefore, many things that held any mystique in the past fail to do so any more.

Due to this shrinking of the globe people in the Caribbean and other people who live "on the beaches of the world" now participate en mass in the MLM industry.

Things have changed dramatically and it is time the language of the industry change too. If you live on a tropical Island; "See you on the beaches of the world" has a very hallow ring to it. Considering any number of beaches are just a short drive away.

I know I am not qualified to speak for everyone but I also am sure many people have thought of this and may agree.

This is not to say that there is no appreciation for an all expenses paid trip like the ones many MLM companies give out as bonuses for high achievement. It just seem that such statements have become cliché and in the present environment may have had their day. They therefore hold no real power to motivate and encourage as they did previously.

It is becoming apparent that we are in a time of new "MLM speak". Thankfully many leaders in the industry are aware of this and they are speaking to "the meat of the matter". They give value by discussing the truths of the industry and what it takes to build an MLM business. This I continue to believe is what people are interested in and want to hear.

People want to hear what it entails to achieve what is necessary to get to "the beaches of the world".
They are aware that it is not all just glitz and glamour one need to put in some "blood sweat and tears" to coin another cliché.

Changing the way we present MLM, seems to me to be the the way forward. Those who support the industry and are invested in it need to see the value in changing the language with the changing environment.

"See you on the beaches of the world" is only one of the hallow worn out statements that Network Marketers and MLMers continue to use. We are definitely on the cusp of change. A change that is rapid and driven by ever advancing technology

The very survival of the MLM industry may well hang on how we adapt to that change. Maybe it is time to review the language. Time to talk about what holds real value for the listener in this environment of hyper-change
 



Written By: Lylette Primell














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