What drew me to ILN (Internet Lifestyle Network) was a video on Google +. The video featured a guy named Raju who lives in India. He was discussing how the principles he was learning in ILN has helped him to see progress with his online marketing.
I am presently going through the training videos in the "ILN University". I must confess that I am impressed with the wealth of information there and the simple direct way in which it is being presented.
This experience reminded me of something that I learnt a few years ago from a Network Marketing mentor and I thought I would share it here.
A few years ago I had been a member of another membership site for a number of months and there I gleaned a wealth of information about marketing online.
We were taught that if we were serious about building an online income whether it is in Network Marketing, MLM or Affiliate Marketing there were some things that we must do. These things were listed as:
- Becoming open-minded and teachable
- Committing time and effort to your business
- There must be a willing to learn some new things
- Expect and be willing to spend some money
- Be willing to commit to what is required to achieve your goals
Going through the ILN training material reminded me of these truths and how vital they are to securing an income and achieving any success in an MLM business.
- Becoming open minded and teachable:
Starting any business is in itself a challenge even for the over ambitious and seasoned entrepreneur. Starting and running an MLM business has proven to be even more challenging if prevailing statistics on rates of failure are to be believed.
We were taught that people fail at Internet Marketing and MLM because they lack the willingness to be open-minded and teachable.
The very nature of the MLM business model require that we throw out all that we think we know about business. It demands that we become the humble student willing to learn from those who have successfully trodden the path.
It is a common belief in MLM that those who can copycat best are the ones who succeed in their business. The very reason why some dub it "Copycat Marketing"
- Committing time and effort to your business
Any business MLM or otherwise require time and attention to develop and grow. The general consensus is that at least seven to ten hours weekly should be committed strictly to building your MLM business.
Ultimately how much time we choose to sacrificed to our business is our individual decision. I was taught that we not only commit time to our business but we have to learn to use that time wisely. If the time spent on our business is not utilized wisely then our chances of success is just as diminished as when we do nothing.
- There must be a willingness to learn new things
We are aware that not everyone is computer and Internet "savvy". Therefore if we desire to build our business using the Internet, even as we build it offline, we must become open to learning some new things.
Some of the things that could come under required learning are - prospecting, building a list of names, working that list of names whether through phone calls or email, conducting a three way call, supporting down-line associates, attending meetings whether on or offline, attending training seminars and webinars and committing time to reading and listening to self development information.
If you are building your business online some basic skills in using the Internet may definitely be required.
- Expect and be willing to spend some money
We are all aware that there are many "opportunities" online that scream to us "join FREE and make X amount of money" I am sure I said this before and I am happy to say it again. There is no way you will make any money without investing some money. There are many "businesses" that make this promise online and I think they are one of the reasons for much of the frustration with MLM. The only thing you can get from nothing is nothing.
Anyone who is serious about starting and building an MLM business then must be prepared to spend some money. If you are working with a small budget then look for a business that require a low investment. The bottom line is be prepared to spend some money.
- Be willing to commit to what is required to achieve your goals
Commitment is the hallmark of success in most things. If we desire to achieve our goals we must commit to what is required to do so.
Starting and building an MLM business demands certain commitments. Commitment powered by determination, focus and consistency has always been deemed the true recipe for achieving one's goals.
Whether you are considering starting an MLM or conventional business these principles will apply one way or another. Above all our attitude is what will determine whether we succeed or fail to achieve our desired goal.
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